Impulse buying? No thanks!
You will rarely see Prof Dr Ir Karine Van Doorsselaer make an impulse purchase. Before she buys anything, the teacher of Materials Science and Ecodesign in the Product Development programme (University of Antwerp) always asks herself a few questions first. For her, shopping is not a relaxing leisure activity, but always consciously asking questions and making choices. The first question is always: do I really need it?
"If you think about that carefully, the answer is often no. I once read about a woman and she always asks herself that question. And then she waits a month. Then, if it turns out she really needs the product, she buys it. But usually she forgets about it by then. I'm not saying people should wait a month but by sleeping on it overnight, you can counteract impulse buying. A good step to start consuming less."